12. Marketing Strategy
Marketing Strategy
A successful marketing strategy is essential to Awareo's long-term success. Our goal is to position the platform as a trusted solution for digital estate management within the Web3 ecosystem, aligned with our roadmap phases.
Goals of the Marketing Strategy
Building a Trusted Brand
Position Awareo as the innovative solution for digital legacy management
Build trust through transparency, security, and efficiency
Community Growth
Build an active, engaged community
Establish a loyal user base that actively contributes to development
Market Presence & Reach
Visibility in the Web3 community
Positioning as the preferred solution for digital estate management
B2B & E-Government Partnerships
Strategic partnerships with enterprises and public institutions
NFT Community as Marketing Multiplier
500 authentic ambassadors drive organic growth
Word-of-mouth marketing from satisfied early adopters
Go-to-Market Strategy
NFT & AI Lab Launch Phase (Q4 2025)
NFT Launch Marketing: Coordinated campaigns across all channels. Influencer partnerships. PR in crypto and tech media
AI Lab Beta Launch: Open access for all users with early feature access for NFT community members
Community Activation: Exclusive events for NFT holders. Gamification elements to increase engagement
Education & Content Creation: Blog posts, whitepapers, tutorials, social media content
Beta Launch Phase (Q4 2025 - Q2 2026)
Token Launch & Governance: Coordinated campaigns for AWAREO Token launch
DACH Region MVP Release: Focus on Germany, Austria, and Switzerland
Private Beta Testing Program: NFT holders as early testers and authentic testimonials
Community Growth: Expansion on X.com, LinkedIn, community channels; AMA sessions
Public Launch Phase (Q2 2026 - Q4 2026)
Full Platform Launch: Complete platform release with all core features
Marketing Campaign Launch: Coordinated marketing across all channels
Strategic Partnerships: B2B outreach with financial service providers and technology companies
Expansion Phase (Q1 2027 - Q4 2027)
EU Market Expansion: Full platform availability across EU member states
USA Market Expansion: Platform launch in US market with local partnerships
Advanced AI Features: Launch of advanced AI-powered estate planning features
International Marketing: Preparation for global market expansion
Marketing Activities & Partnerships
Social Media & Influencer Marketing
X.com, LinkedIn, YouTube
Collaborations with crypto influencers and content creators
NFT holders as authentic testimonials
Industry Events & Conferences
Presence at Blockchain Expo, Token2049, Web3 meetups
Own AMA sessions & webinars
B2B & E-Government Partnerships
Finance, insurance, and technology providers
Civil registries, probate courts, notaries
Content Marketing & PR
Whitepapers, blogs, research studies
Media outreach through leading crypto media outlets, LinkedIn, and other industry publications
Target Audiences & Segments
Web3 Users: Individuals holding cryptocurrencies, NFTs, or other digital assets
Private Individuals with Digital Assets: Users of digital IDs, email accounts, online subscriptions
B2B Clients: Enterprises managing digital assets and succession planning
E-Government Institutions: Probate courts, registries, notaries
NFT Community: Tech-savvy early adopters with long-term interest
Planned Activities
NFT Campaigns: Exclusive events, airdrops, whitelist benefits
Referral Programs: Rewards for bringing in new members
Gamification: Challenges and monthly competitions
Community Events: AMA sessions with the team, exclusive webinars for NFT holders
Partnerships: Wallet and DeFi integrations, B2B and E-Government collaborations
Summary
Awareo's marketing strategy is built on the creation of an authentic, engaged community, with the NFT 500×500 initiative as a cornerstone. By combining community-driven marketing, strategic partnerships, and targeted B2B outreach, Awareo establishes a strong foundation for sustainable growth.
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